This award winning ad was created by the Cape Town-based agency FCB.

Credits
Creative Director: Francois de Villiers
Copywriter: Marius Van Rensburg
Art Director: Anthony de Klerk
Photographer: Chad Henning
Don't forget to visit FCB website for more creative ads.
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Comments
fuckin' stupid
fuck Cape Town-based agency FCB
very idiotic
boycott FBC for being a bunch of bullshitters
This is extremely insulting!
This is extremely insulting! They are not Marines or Navy!
i found that very funny
i found that very funny
exactly right, truly
exactly right, truly represents what this war is all about.
How idiotic.
How idiotic.
Thank You!
Thank you for having the courage to tell the truth.
Awesome ad. Really captures
Awesome ad.
Really captures what many us really feel the war is about.
Nice
I like it. I don't know that it screams "newspaper" at me but it definitely fills the "get people's attention" requirement.
Very nice.
Maybe next they can show US
Maybe next they can show US soldiers air-dropping a US-company developed AIDS vaccine into Cape Town.
aids
40 years after engineering the virus.
Would that be the same
Would that be the same publically-funded vaccine research that becomes patented to prevent all these third-world sub-humans from developing themselves out of poverty? (not to mention hard working taxpayers whose insurance company wouldn't pay out because they'd be dead in a few years anyway and it wasn't cost effective?)
So true
This is so true, very symbolic of what is going on
Stupid Minds are Afraid of it
That's why they get angry.
So very very true..
So very very true..
This is a picture.
There are people in it.
No, really.
Best. Reply. Ever.
I agree wholeheartedly. But
I agree wholeheartedly. But you left out how it implies a certain viewpoint, in order to motivate possible readers to buy that newspaper, thus becoming more informed about the world.
Yes!
Yes!
Did You Know?
Originally Cheney wanted to call it "Operation Iraqi Liberation" but then they figured even dimwitted Republicans would eventually figure out what that really meant.
everyone know it's for the
everyone know it's for the oil
heck our country is lead by oil barons
greenspan a republic said it was for the oil
all the bushies in denile
lame
"Creative Director: Francois de Villiers
Copywriter: Marius Van Rensburg
Art Director: Anthony de Klerk
Photographer: Chad Henning"
4 people to make that lame piece of crap? Typical euro-pussy garbage, yes its oil, the basis of the entire economy. Its important, congratulations on your revelation.
Geographically challenged?
The rumour that Europe is a small country near Africa is not really true.
Well, you either like pussy
Well, you either like pussy or you don't.
Well, I think it's good.
And may I be the first to welcome South Africa to the European Pussy Club.
XLNt pic
…and I’m all for European Pussy.
Photoshop
That picture is sooo obviously photoshopped!
No shit dumbass.
Stay off the Internet, your just too fuckin stupid. Go get a glass juicy-juice from mamma and go to bed. Let the adults talk. Your a living, breathing ad for birth control. What a fucking stupid ass comment. Of course its photo shopped, do you really believe no one else knew that the second they looked at it. Your a fuckin stupid ass mother fucker. I repeat, STAY OFF THE INTERNET, YOUR JUST TOO FUCKING STUPID!!!!!!!
Uh. He was being facetious.
Uh. He was being facetious. Turns out you're the dipshit, huh?
You're.
You're.
Great Ad
The picture needs no comment.
Simple, clear, so true.
And to our Amercians "friends" who feel offended, maybe you should stop bullying other countries and stealing their natural resources!
Stealing
Are you saying what I think your saying, you dirty little non-American. Thats just great, why dont you come out from behind that anonymos call sign and tell me what crap country your from-jack ass.
America
Hi, jackass. I'm from America and completely agree with what the person you responded to said. Now what?
hahahaha Very nice, Stupid
hahahaha Very nice, Stupid Americans
Go Fuck Yourself
Americans take care of the world
Because we go and Send Money to all the rest of the crap countries in the world. We also send food to all the crap countries in the world.
We also go kick some shit hole countries door down if they give us lip.
We also dont give a shit what crap countries think about it.
And we especially dont give a fuck what there people think about America, it will never change the way we feel.
If you would like to talk about a loser, talk about France, the surrender monkeys. now they are Stupid bastards
As an American
I'd like to completely denounce and reject the comments of Remmarssa, who clearly is too angry and stupid to realize that France just elected Bush's new best friend for their President.
why?
Why is it that the right wing, pro-military people are so inarticulate, angry, and violent? Oh, wait, now I remember... because they have less education, are from less affluent backgrounds, are from rural, middle America, and eschew intellectualism as a 'liberal elite' insult to their good ol', salt-of-the-earth values. It's pretty well known that less education is directly correlated with conservative politics and religiosity. I keep forgetting that when I read comments like these and wonder why the people are so ignorant and angry.
This picture is a perfect counterpoint to the famous, if also fake, Iwo Jima photo. Anyone who can believe that our hostile attack on Iraq carried the same moral authority of chasing the Nipponese across the Pacific is either a liar or an idiot listening to liars. I know that recent studies have shown that it's highly unlikely, but perhaps the right wing should read more. Sorry, Ann Coulter doesn't count.
Don't be so short sighted
There are plenty of smart, educated, urban Americans who are also right wing and pro-war. The problem with these people isn't what they believe, it's that they refuse to see the things that are happening that disprove their philosophy.
I wouldn't say plenty...
I wouldn't say plenty...
boísima :D
boísima :D
The best ad
Americans fighting and dying for Oil. So true its not funny anymore.
HA HA HA no. Seriously, you
HA HA HA no. Seriously, you just say it's over oil because you want to feel good about denoucning the war. If it was about oil, the war would probably be over by now. In, establish some sort of pipeline to a non-hostile area, begin tapping oil, set up guards, out. 2 years, max. But This war is about trying to stop terrorists from controlling Iraq.
hehe, clever ad tbh... a
hehe, clever ad tbh... a good advert is one that makes you think, and this one certainly does that, although some of our transatlantic cousins seems to be having some trouble with that and would rather just stay in denial...
Blogerko
Yes, this is reality in Irak
BRILLIANT
Brilliant, witty, conceptually creative -- and hopefully will make people thing. Depicts a truth the name callers and small minded folks incapable of critical thinking don't like. Yet, there it is -- THE TRUTH. Bravo.
What is it an ad for? As far
What is it an ad for? As far as I can see about 2 people in this thread may have actually spotted that. It's for the South African newspaper Die Burger - see top right corner. It certainly got people talking! Well done to FCB.
Sad and true.
Sad and true.
Someone thought this war was
Someone thought this war was to free iraq from the tyranny of an evil man? LOL XD
Europa is a entire
Europa is a entire Continent, formed by rich countries, like germany, france, italy, spain, etc
I don't understand why some people think that United States is a resource stealer, this is not true, GEORGE W. BUSH IS S RESOURCE STEALER and a criminal, not USA.
This is >-The Truth-
This is >-The Truth-<
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